In September, many companies turn to us to meet three essential needs:

1. Personalized Greeting Cards:
Creating a greeting card that stands out from the crowd and reflects you can be a challenge. That’s where we come in, with a team of 50 talented artists ready to work closely with you. We offer you a tailor-made artistic experience where your vision and your company are at the heart of the creative process. You’ll have the opportunity to work hand-in-hand with our artists to design a unique and original work of art that captures your company’s DNA. This artwork can then be adapted as a greetings card, electronic signature, or even serve as the basis for a variety of other applications. We firmly believe that every company is unique, and our artists are here to help you translate this uniqueness into a work of art and greeting card that will leave a lasting impression on your customers, partners and employees.

Carte sur mesure pour la marque Tiffany

2. Team Building
Team building is a crucial issue for any company seeking to motivate, build loyalty and encourage cohesion among its teams. We understand the importance of this approach and propose an innovative solution: Happy and Arty Team Building. This short, half-day experience is designed to go beyond traditional group activities by focusing on artistic expression as a means of strengthening bonds within your company. Whether you choose to hold this event on your premises or in an unexpected and inspiring location, we believe that art offers a neutral perspective, removed from the usual professional setting, that frees up participants’ speech and sensibility. Our team will guide you in exploring how art can reflect your company’s identity, values, mission and culture. By collaborating together, your employees will have the opportunity to participate in a collective work of art that symbolizes these elements. This process encourages creativity, strengthens internal communication and enhances the commitment of your teams, while creating a memorable souvenir of this unique experience.

Collaborative work by Great Place To Work® France

3. Sales animation

Online sales are on the increase in all sectors. Yet stores remain indispensable for advice, fitting and experience. That’s why so many brands call on our artists, specialized in live portraits to leave their customers with a moving, arty souvenir. These artists can also take part in your conventions, seminars or customer cocktail parties. Find out more about the artists who come to our customers’ premises to create animations here.

Veronika in action

Contact us today to find out how we can help make your business the most successful piece of art in your collection!

Nathalie and Caroline

 

 

When we speak of a charming hotel, we mean much more than just a place to stay. It’s a space that stirs the emotions, a destination that captivates the spirit, a haven where we aspire to experience unforgettable moments. But what distinguishes an ordinary hotel from a place endowed with irresistible charm, a distinctive personality and an innate ability to attract guests? Beyond location, there’s a subtle element that embodies the hotel’s soul and gives it unrivalled appeal.

 

There’s no doubt that geographical location plays a key role. However, it alone cannot arouse the desire to stay in a hotel. It must be accompanied by an emotional dimension, an essence that emanates from the place, a decoration that stands out, a history that is specific to the location. It’s this subtle element that creates a deep sense of well-being, establishing a strong emotional bond with the surrounding environment.

This subtle element is the concrete presence of a story… a narrative that materializes in every nook and cranny. It’s the story of the owner who breathed his vision, the story of the decorator who brought that vision to life, the story of the location that shaped the identity of the place, and finally, the story of the past that resonates in the walls.

Each of these elements is carefully considered in the creation of a bespoke work of art for the hotel. These artistic creations are not mere ornaments, but visual narratives. They merge with the space, adding an extra layer of meaning. They embody the history of the place, awaken dreams in visitors and help forge an authentically unique environment.

Our selection of 50 talented artists is ready to bring your hotel’s story to life, transforming your ideas into works of art that will amaze your guests.

Our deepest gratitude goes to the elegant Hôtel Mademoiselle Paris, which has placed its trust in us. By opting for our illustrator, Margot, the hotel has chosen an artistic voice of its own. Three bespoke artistic creations were created, not only to enhance the space, but also to reflect the commitment of the teams who breathe their energy into every corner of the hotel.

This project symbolizes what we cherish most: a collaboration with a customer who already knew the quality of our work, having already experienced it for herself before entrusting her hotel with our expertise.

 

Our sincere thanks go to Francine Dapremont and her entire team, for their unfailing confidence, and to our artist Margot, whose exceptional creations have brought this unique vision to life. In every brushstroke, in every meticulous detail, the soul of the hotel continues to blossom and captivate those who pass through its doors.

#hospitalitydesign #interiordecoration #hotel #hotels #hoteldecor #hoteldesign #decorationinterieur #hotellife #creativity #artistic project #links #federer #inspire #experiencecollaborateur #teambuilding #experienceiseverything #artenligne #hospitalityinteriors #portraitsurmesure #portraits #personalizedportraits #culturedentreprise

In France,corporate art purchases can benefit from specific tax advantages, making them an attractive investment. Here are some of the main tax benefits associated with corporate art purchases in France:

1. Tax deduction:
   Companies subject to corporation tax (IS) can deduct the cost of acquiring works of art from their taxable profits. This deduction is subject to certain conditions and limits. In general, the deduction can be spread over five years, at a rate of 20% of the acquisition cost per year. Specific rules apply depending on the value of the work, its location and its integration within the company. It is advisable to consult a chartered accountant or tax advisor for precise information on available tax deductions.
2. Exemption from the contribution économique territoriale (CET) :
   Companies can be exempted from the contribution économique territoriale (CET) on the added value of capital goods, including works of art. This means that the value of the artwork is not taken into account when calculating the CET, which can represent a significant saving for the company.
3. Exemption from property wealth tax (IFI):
   Companies are not subject to the real estate wealth tax (IFI) on the works of art they own. Consequently, the purchase of works of art can help reduce the IFI tax base, if the company is subject to this tax.
4. Accelerated declining-balance depreciation:
   In France, companies can use an accelerated declining-balance depreciation system for capital goods, including works of art. This allows the company to deduct a larger proportion of the acquisition cost of the artwork in the early years of its use, which can have a positive effect on the company’s tax position.

It is important to note that tax benefits may vary depending on the nature and value of the artwork, the company’s tax status and current regulations. It is therefore advisable to consult a tax professional or advisor for precise, up-to-date information on the tax benefits associated with custom art purchases for your company in France, or to consult the French tax authorities’ website.

10 reasons to order custom art for your company

Happy Funky Family began its activity with portraits of happiness for individuals, i.e. portraits of family, friends, pets, weddings, travels, memories, homes – in short, portraits that transform loved ones or precious moments into works of art.

Over time, companies have contacted us to embellish their decor and let their teams participate in the creation of an artwork. They asked our artists to create portraits of key players in their company, their corporate culture, their product, their brand or their head office. And then we asked ourselves all sorts of questions.

A family portrait makes you happy, it’s the most beautiful work of art in the world because it represents what you value most? But can what makes sense for a family make sense for a team, a company, a manager? Can tailor-made art improve QWL? Can it make employees feel useful, an indispensable member of a collective moving in the same direction?

We’d love to hear from you, so that we can continue to carry out our mission of putting people at the heart of works of art.

Here are the top 10 reasons for commissioning bespoke work from our artists, which we believe meet a business need:

1. Unique and original decoration

By creating a bespoke work of art, the company sets itself apart from its competitors. It reinforces its brand image by offering something truly unique, which cannot be reproduced by others.

Integrating a bespoke work of art into your workspace can stimulate creativity and inspiration among your employees. Work environments enriched with artistic works can foster a sense of well-being, improve the atmosphere and stimulate creative thinking, which can translate into greater employee productivity and satisfaction.

2. Space customization

Custom artwork can transform the work environment, creating an inspiring and stimulating atmosphere for employees. It can be designed to represent values such as innovation, collaboration, diversity or any other aspect important to the company. The artwork can help elevate the aesthetics and ambience of the workplace, which can have a positive impact on employee motivation, productivity and well-being.

The company can set up personalized art commission programs, where employees can request bespoke works that represent their interests, passions or personal history. This shows that the company recognizes the importance of individual expression, and offers a unique opportunity to value employees.

3. Employee recognition

A bespoke piece of art can also be used as a unique reward to recognize outstanding employee contributions. For example, a personalized trophy or piece of art can be created to honor outstanding performance, innovation or employee commitment.

A company can create a recognition wall where bespoke artwork is displayed to showcase employees’ achievements. Each piece can represent a specific employee or team, and serve as a constant reminder of their contribution to the company.

4. Unite teams

When employees participate in the creation of a customized work, it fosters a sense of belonging and cohesion within the company. Artistic collaboration fosters team spirit, creativity and communication between different members of the organization. The artwork becomes a symbol of unity and collaboration within the company.

5. Organize corporate events

Live artwork can be used as event souvenirs. Participants can take the illustrations home with them, or use them to document key points made during the event. This adds an extra dimension to the perceived value of the event and creates lasting memories.

Live sketching creates a friendly, relaxed atmosphere at corporate events. Live drawings add a playful, artistic touch, encouraging informal interaction and spontaneous conversation between participants.

6. Illustrate corporate culture

Custom-made artwork can be used as a visual communication medium to reinforce a company’s brand image. It can be designed taking into account the colors, symbols and graphic elements associated with the company’s visual identity. The artwork can be displayed on the company’s premises, used in marketing campaigns or promotional events, helping to reinforce the company’s reputation.

7. Humanizing hybrid workspaces

Works of art depicting human faces can bring a touch of humanity and warmth to workspaces. They can break up the monotony of office environments and create a more welcoming, friendly atmosphere.

Human faces in art can evoke empathy and emotional connection in those who view them. By displaying artworks featuring facial expressions or gazes, hybrid workspaces can help employees feel more connected and understood, reinforcing a sense of community.

The use of artworks with a human face can promote diversity and inclusion in the workspace. By representing different ethnicities, ages, genders and expressions, these works send an inclusive message and reflect the diversity of the people who make up the company.

Human faces in art also offer an opportunity to express employees’ individuality. Portraits or unique illustrations can be used to highlight the diversity of talents and personalities within the company, making employees feel recognized and valued.

8. Engrave a lasting memory

A bespoke work of art can be created to commemorate the achievements and successes of individual employees or teams. This can take the form of a sculpture, painting or art installation symbolically representing the company’s achievements.

On the occasion of company anniversaries, 10 years, 20 years…. a work of art commemorates the achievements of a decade, celebrates accomplishments and prepares for the future.

9. Tax exemption

Companies subject to corporate income tax can deduct from their taxable income the amount of expenses incurred for the acquisition of original works of art by living artists. This deduction is limited to 0.5% of annual sales, with the possibility of carrying forward the excess over the following five years.

10. Low-cost support for artists and creativity

By commissioning a bespoke work of art from an artist, you are directly supporting his or her career and work. Your commission provides a valuable opportunity for the artist to pursue his or her work and develop his or her artistic practice.

By commissioning an artist to create a bespoke work of art, you encourage original artistic creation and diversity of artistic expression. Artists often have unique visions and distinct styles that can enrich your company’s aesthetic and bring an artistic dimension to your environment.

By integrating a bespoke work of art into your business, you communicate your commitment to art and culture. It can reinforce your brand image and show that your company cares about supporting artists and contributing to the cultural life of your community.

 

In short, bespoke artwork in a company can help create a unique piece of work by reflecting the company’s vision, reinforcing the brand image, promoting team cohesion and creating an inspiring work environment. This allows the company to stand out and create a specific visual and cultural identity, while fostering employee commitment.

In a world of work in full mutation which could distance the collaborators from each other, the office remains the place of working together. As such, it must be considered with a new eye.

The latest edition of the Employee Preference Barometer, conducted in April 2022 by JLL, a leading international corporate real estate consultancy, reveals that quality of life, health and well-being have become the top concerns of employees, even before the guarantee of a comfortable salary, which now comes in third place.

If hybrid work is becoming the new norm, it creates new challenges that the work environment must address. Performance and productivity are not limited to working at home, head down in front of your screen, focusing on an intense task. Social interaction plays a major role and remains the main reason why employees return to the office today.

In order to maintain a corporate culture and team cohesion, it is essential that staff members can continue to meet. The office becomes a place of gathering and convergence.

According to a Wojo/OpinionWay study, more user-friendly offices would positively improve the quality of life at work for employees and would reduce stress for 32% of them and increase their productivity (27%).

• Within the company, employees want to find spaces where they can feel part of a group (32%).
• 16% hope to see the creation of flexible spaces, spaces dedicated to innovation and creativity (14%) or training (17%).

Faced with these new expectations, it is now up to companies to reinvent workspaces. Here are the 6 trends to follow in 2023:

1. Flexibility and agility: Office spaces are designed to be flexible and adapt to the changing needs of employees. This can include multi-purpose areas, shared workspaces, modular offices and easily movable furniture.
2. Collaboration and interaction: Companies are increasingly promoting collaborative workspaces to encourage interaction between employees. Open offices, informal meeting rooms and chat areas are being set up to facilitate interaction and collaboration.
3. Wellness and health: Attention to employee wellness is a growing trend. Offices are incorporating relaxation areas, break rooms, green spaces and health-promoting elements such as natural lighting solutions, ergonomic seating and standing/seating options.
4. Integrated Technology: Offices are increasingly equipped with advanced technology to facilitate work. This can include communication and collaboration systems, interactive displays, video conferencing equipment and digital tools for task management and productivity.
5. Sustainability and ecology: Environmental awareness is also present in office design in 2023. Companies are opting for sustainable materials, energy-efficient lighting solutions, waste management and the promotion of an environmentally friendly corporate culture.
6. Multi-purpose and hybrid spaces: With the rise of remote and flexible working, offices are designed to accommodate both on-site and remote employees. Hybrid spaces are being created to enable virtual and physical meetings, promoting collaboration between remote teams.

Many companies offer furniture adapted to these new expectations. On the other hand, the subject of wall decoration is more rarely addressed. But it is essential as at home to perfect an atmosphere.

We are convinced that a wall decoration

• customizable encourages the creativity of employees
• that celebrates inclusion and conviviality meets a major need
• that can be created collaboratively encourages interactions
• that illustrates the corporate culture is a founding element

Decoration is an excellent way to convey strong values and establish a corporate culture. When properly thought out, it can create a memorable brand image that employees and customers can identify with.

A custom-made artwork can dress up an office or a waiting room but it also offers you the possibility to assert your personality, your values and priorities. It is a way to give style to your law firm or your notary office and to send subtle messages to your clients.

First impressions are paramount when arriving in a new location. Investing in a work of art to personalize one’s premises has become an increasingly common practice in the legal profession, which recognizes the importance of giving life to its workplaces and receiving its clients in spaces that resemble them!

Investment in art by the legal profession: an increasingly widespread practice

In Grenoble, a notary was interviewed because, in addition to practicing his profession, he has become a well-known and recognized art collector over the years. He now has more than 200 works in his collection and exhibits them both in his apartment and in his office. Each room is decorated in a different style in order to send different messages to the clientele: to surprise, to move, to share discoveries, to incite to questioning or to creativity!

We find the same state of mind and the same will in Jean-Michel Attal’s Parisian office where his artistic favourites are exhibited. This notary with very assertive taste has created an almost museum-like atmosphere. It is surprising and striking, a communication with character that speaks volumes about his personality.

“…For me, it was a real privilege to be able to work surrounded by art” – Mark A. Reutter. 

Lawyer and art lover Mark A. Reutter is the person in charge of the selection of artworks for the renowned law firm Walder Wyss in Zurick. He believes that meeting rooms, hallways and lawyers’ offices should be inspiring and reflect the values and atmosphere of the firm. Sometimes, the works of art he selects are there to bring a touch of humor, to give a touch of lightness to a profession sometimes perceived as strict. His desire is to give art a place in a work environment populated by computers.

What is the purpose of these firms?

Custom art meets several needs:

• The desire to decorate spaces intended for the public

The primary mission of Happy Funky Family, which specializes in custom art, is to put the human element back at the heart of everything, as much for the artist as for the client. As a legal professional, receiving clients in a pleasant setting with artworks “with a message” is a good way to create a bond and to break down prejudices about professions that are sometimes intimidating.

• Present yourself in a modern, human and original way

Your professional spaces say a lot about your profession and your values. It is therefore important to make them evolve with time to remain modern and attractive. In other words, the layout of your office is your facade, the first impression you will give to a client or a new collaborator.

Let’s not forget that notaries are also art professionals, they intervene in inheritance, sale or donation of works of art. One more reason to highlight their support to artists and creation.

• Dusting off the image of the notary profession and humanizing that of lawyers

It is a way to present a different image of the profession that suffers from clichés and the weight of the past: “The notary is no longer a notable inaccessible. He is a man like any other” says Boris Vienne, notary in Puylaurens and member of the chamber.

The notary is like the doctor of one’s patrimony. At his office, you will find advice, prevention for the future and the right remedies in case of inheritance, transmission of goods and other transactions.

Art and in particular portraits allow to change the image of the profession, to show young and dynamic notaries, listening to their clients, a kind of doctor of patrimony, far from the dusty image. Thanks to art, the firms can show that they are getting younger and adapting to the values and desires of young talents.

Notaries have a very wide field of action, from the handing over of keys, the succession or the marriage contract. Each of these subjects can be transformed by our artists into a unique work of art and thus enhance the actions of the profession.

A custom-made artwork allows you to choose the theme and send a strong message about your attachment to family and transmission.

• Attract and retain employees

Partners can also decide to highlight their teams and their collaborative work by investing in a customized team portrait. This is a way to showcase their associates and send a strong message about the importance of teamwork.

Finally, the profession of notary or lawyer is very busy, employees spend a lot of time in the office, so it is important for them to enjoy a pleasant setting and be surrounded by those they love and who make them feel good. A photo is too intimate, but interpreting a photo into a work of art allows you to enjoy the subject without exposing your privacy.

Conclusion

Whether it is by taste or by personal desire to welcome your customers in a pleasant and controlled environment or to enjoy your family discreetly in your office, custom art is an original and personal way to decorate your office and waiting room while enhancing the creation at lower cost (thanks to tax deductions).

Nathalie Boscq

Art is today a tool at the service of the global strategy of the company, it is a vector of promotion and attractiveness for hotels and businesses in general.

“The beauty of the hotel or the quality of the service are no longer enough to attract clients,” says Julie Eugène, “art concierge” at the Royal Monceau. “Our programming reinforces our brand identity, which is young, collaborative and creative. It also allows us to bring in people who don’t stay with us,” explains Zied Sanhaji. Art offers new opportunities for hotels and retailers who want to stand out.

Why invest in art? 

Investing in art has become a new vector to attract customers’ interest.

The sumptuous Relais et Chateaux hotel Les Barmes de L’ours in Val d’Isère is a perfect example. Every year, it announces the opening of the season to its guests with a custom-made work of art, created by an artist from the Happy Funky Family. It is then turned into an invitation card for the season’s opening party. The artists show their creativity to highlight the quality of the place, its specificity and make it even more attractive.

Hotels and businesses need to stand out from the competition, to highlight the uniqueness of their offer and their place. The objective is to offer an experience more than a product by telling a story, it is a personal encounter with the customer.

“Our rooms, where works of art and patiently found objects are mixed together, are very special. They encourage guests to come back,” says Alexia Feld, communications manager at the Grand Amour Hotel in Paris’ 10th arrondissement. Art not only attracts new customers but also builds loyalty among existing ones by regularly renewing the message and surprising guests.

Art in everyday life is a luxury that hotels and businesses now seek to offer their customers. Highlighting the handmade and the beautiful stories of the companies allows to convey an emotion and to assert its particularity.

A tailor-made investment embodying the place

Finding a work of art or an artist that is in line with the company’s DNA is not a simple process, but the approach demonstrates that managers want to get closer to their customers and employees and humanize their communication. Hotels and businesses seek to differentiate themselves from competitors, to create a memorable brand image and to become an inspiring, unusual place.

The Happy Funky Family (online art gallery) advises companies in the choice of a style and an artist that will best embody their personality and be in harmony with their values, colors and visual identity.

The chosen artist will create a custom-made work of art from photos and a brief to highlight a product, a place or the owner’s personality. This unique and original work of art will arouse an incomparable emotion.

The Happy Funky Family then invites you to capitalize on the artist’s creativity to use this work of art in your internal and external communication (highlighted on the website, in newsletters or in the creation of invitations or greeting cards).

A custom-made work of art can also serve the product of a brand. In the shop windows of retailers, the paintings, illustrations or installations must create a spark, provoke a feeling while being striking and in absolute phase with the spirit of the place and the brand.

“A window display must convey an emotion,” explains Joséphine Pinton, head of window displays for the J.M. Weston shoe brand.

Happy Funky Family intervenes as a real council in the choice of the artist, the technique and the support. The gallery operates a tailor-made accompaniment by making an analysis of your desires, wishes, requirements, budget and your artistic sensitivity to create an offer for YOU and with YOU.

Once the selection is validated, the Happy Funky Family manages the follow-up of the realization (framing option included) until the delivery.

Tailor-made art: a source of dialogue and authenticity

The artistic soul makes the place unique, warm and inspiring.

Investing in a personalized portrait demonstrates a desire to put people at the heart of its values, showing customers, collaborators and artists that they are important. The relationship is what comes first and creates the experience. It’s a return to a need for meaning and authenticity on the part of both clients and employees.

By investing in art, hotels and retailers give customers an experience, they welcome them as if they were special guests, they reveal themselves, they get closer. Art allows an establishment to assert its character, its personality, its colors to immerse the customer in its universe in an original and sometimes even poetic way.

Celebrating a company’s important events with a custom artwork is a way to immortalize milestones such as the season opening or the launch of a new product line. Events are a great way to get closer to your customers and invite them to celebrate with you. It is an original communication strategy on the highlights of your business.

Art: A solution to enhance your image and your brand 

In a world of increasing competition, where consumers are more and more demanding, it is essential to be creative to attract and retain customers.

The product is not enough, you have to invest in the relationship, highlighting what makes you unique!

Art, and more particularly custom-made artworks, are therefore an ideal solution to enhance your brand image.

Nathalie Boscq