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Art is today a tool at the service of the global strategy of the company, it is a vector of promotion and attractiveness for hotels and businesses in general.
“The beauty of the hotel or the quality of the service are no longer enough to attract clients,” says Julie Eugène, “art concierge” at the Royal Monceau. “Our programming reinforces our brand identity, which is young, collaborative and creative. It also allows us to bring in people who don’t stay with us,” explains Zied Sanhaji. Art offers new opportunities for hotels and retailers who want to stand out.
Why invest in art?
Investing in art has become a new vector to attract customers’ interest.
The sumptuous Relais et Chateaux hotel Les Barmes de L’ours in Val d’Isère is a perfect example. Every year, it announces the opening of the season to its guests with a custom-made work of art, created by an artist from the Happy Funky Family. It is then turned into an invitation card for the season’s opening party. The artists show their creativity to highlight the quality of the place, its specificity and make it even more attractive.
Hotels and businesses need to stand out from the competition, to highlight the uniqueness of their offer and their place. The objective is to offer an experience more than a product by telling a story, it is a personal encounter with the customer.
“Our rooms, where works of art and patiently found objects are mixed together, are very special. They encourage guests to come back,” says Alexia Feld, communications manager at the Grand Amour Hotel in Paris’ 10th arrondissement. Art not only attracts new customers but also builds loyalty among existing ones by regularly renewing the message and surprising guests.
Art in everyday life is a luxury that hotels and businesses now seek to offer their customers. Highlighting the handmade and the beautiful stories of the companies allows to convey an emotion and to assert its particularity.
A tailor-made investment embodying the place
Finding a work of art or an artist that is in line with the company’s DNA is not a simple process, but the approach demonstrates that managers want to get closer to their customers and employees and humanize their communication. Hotels and businesses seek to differentiate themselves from competitors, to create a memorable brand image and to become an inspiring, unusual place.
The Happy Funky Family (online art gallery) advises companies in the choice of a style and an artist that will best embody their personality and be in harmony with their values, colors and visual identity.
The chosen artist will create a custom-made work of art from photos and a brief to highlight a product, a place or the owner’s personality. This unique and original work of art will arouse an incomparable emotion.
The Happy Funky Family then invites you to capitalize on the artist’s creativity to use this work of art in your internal and external communication (highlighted on the website, in newsletters or in the creation of invitations or greeting cards).
A custom-made work of art can also serve the product of a brand. In the shop windows of retailers, the paintings, illustrations or installations must create a spark, provoke a feeling while being striking and in absolute phase with the spirit of the place and the brand.
“A window display must convey an emotion,” explains Joséphine Pinton, head of window displays for the J.M. Weston shoe brand.
Happy Funky Family intervenes as a real council in the choice of the artist, the technique and the support. The gallery operates a tailor-made accompaniment by making an analysis of your desires, wishes, requirements, budget and your artistic sensitivity to create an offer for YOU and with YOU.
Once the selection is validated, the Happy Funky Family manages the follow-up of the realization (framing option included) until the delivery.
Tailor-made art: a source of dialogue and authenticity
The artistic soul makes the place unique, warm and inspiring.
Investing in a personalized portrait demonstrates a desire to put people at the heart of its values, showing customers, collaborators and artists that they are important. The relationship is what comes first and creates the experience. It’s a return to a need for meaning and authenticity on the part of both clients and employees.
By investing in art, hotels and retailers give customers an experience, they welcome them as if they were special guests, they reveal themselves, they get closer. Art allows an establishment to assert its character, its personality, its colors to immerse the customer in its universe in an original and sometimes even poetic way.
Celebrating a company’s important events with a custom artwork is a way to immortalize milestones such as the season opening or the launch of a new product line. Events are a great way to get closer to your customers and invite them to celebrate with you. It is an original communication strategy on the highlights of your business.
Art: A solution to enhance your image and your brand
In a world of increasing competition, where consumers are more and more demanding, it is essential to be creative to attract and retain customers.
The product is not enough, you have to invest in the relationship, highlighting what makes you unique!
Art, and more particularly custom-made artworks, are therefore an ideal solution to enhance your brand image.
